Privacy Policy

1. Who we are

AMP Eleven Ltd is the data controller responsible for this website.

Company name: AMP Eleven Ltd
Company number: 16992428
Registered office: Loxley House, 11 Swan Road, Lichfield, Staffordshire, England, WS13 6QZ
Contact email: enquiries@ampeleven.co.uk

2. What personal data we collect

We only collect personal data that is necessary to respond to enquiries and run the website effectively.

Data you provide via the contact form:

  • First name

  • Last name

  • Email address

  • Phone number (if provided)

  • Message content

  • Marketing opt-in preference (if selected)

Data collected automatically:

  • IP address

  • Device, browser, and usage information

  • Pages visited and timestamps

This information is collected through standard Squarespace functionality and Google Analytics.

We do not collect sensitive personal data, payment details, file uploads, or account login information.

3. How we use your data and our lawful basis

We process personal data for the following purposes:

Responding to enquiries
We use the information you submit to respond to your enquiry and communicate with you.
Lawful basis: legitimate interest.

Marketing communications
If you choose to opt in, we may send you occasional updates, insights, or information about our services.
Lawful basis: consent.
You can unsubscribe at any time.

Website analytics and performance
We use analytics data to understand how our website is used and to improve performance and content.
Lawful basis: legitimate interest.
Analytics data is aggregated and not used to identify individuals directly.

4. How and where your data is stored

  • Our website is hosted on Squarespace.

  • Contact form submissions are stored securely within Squarespace and sent to our business email inbox.

  • Email communications are handled via Google Workspace.

  • Website analytics are handled by Squarespace Analytics and Google Analytics.

We do not sell personal data or share it with third parties for marketing purposes.
We only use third-party services where necessary to operate the website and respond to enquiries.

5. How long we keep your data

We retain personal data only for as long as necessary.

  • Enquiry data is kept while we respond and follow up, and may be retained for reference or record-keeping where appropriate.

  • Marketing data is retained until you unsubscribe or request deletion.

  • Analytics data is retained in line with Squarespace and Google Analytics default retention settings.

Data is reviewed periodically and deleted when no longer required.

6. Your rights

Under UK GDPR, you have the right to:

  • Request access to the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent for marketing communications at any time

To exercise any of these rights, contact us at hello@ampeleven.co.uk.

7. Cookies and tracking

Our website uses standard Squarespace cookies and Google Analytics.

Cookies are used for:

  • Basic site functionality

  • Performance and analytics

We do not use advertising cookies, retargeting pixels, or behavioural profiling tools.

You can control or disable cookies through your browser settings.

8. Changes to this policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page.